Assessing Organizational Communication

Strategic Communication Audits

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Management & Leadership, Management, Human Resources & Personnel Management
Cover of the book Assessing Organizational Communication by Cal W. Downs, Phd, Allyson D. Adrian, PhD, Guilford Publications
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Author: Cal W. Downs, Phd, Allyson D. Adrian, PhD ISBN: 9781462506606
Publisher: Guilford Publications Publication: April 16, 2012
Imprint: The Guilford Press Language: English
Author: Cal W. Downs, Phd, Allyson D. Adrian, PhD
ISBN: 9781462506606
Publisher: Guilford Publications
Publication: April 16, 2012
Imprint: The Guilford Press
Language: English

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

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