Membership is critical for all non-profits. These new volunteers must include a mix of younger, middle aged and older members. The key thought in this book is to change from recruiting to attracting. This is a book about volunteers and change. While the current excitement is finding young people to bring into your agency, there is a large group of retiring Boomers that could help to increase our volunteer base. They are a vital group of healthy, wealthy and wise potential volunteers. They are very different from those young prospects in many ways and the attraction process is different for both groups.
Membership is critical for all non-profits. These new volunteers must include a mix of younger, middle aged and older members. The key thought in this book is to change from recruiting to attracting. This is a book about volunteers and change. While the current excitement is finding young people to bring into your agency, there is a large group of retiring Boomers that could help to increase our volunteer base. They are a vital group of healthy, wealthy and wise potential volunteers. They are very different from those young prospects in many ways and the attraction process is different for both groups.