Audience Feedback in the News Media

Nonfiction, Reference & Language, Language Arts, Communication, Journalism, Social & Cultural Studies, Social Science
Cover of the book Audience Feedback in the News Media by Bill Reader, Taylor and Francis
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Author: Bill Reader ISBN: 9781317682660
Publisher: Taylor and Francis Publication: February 11, 2015
Imprint: Routledge Language: English
Author: Bill Reader
ISBN: 9781317682660
Publisher: Taylor and Francis
Publication: February 11, 2015
Imprint: Routledge
Language: English

As long as there has been news media, there has been audience feedback. This book provides the first definitive history of the evolution of audience feedback, from the early newsbooks of the 16th century to the rough-and-tumble online forums of the modern age. In addition to tracing the historical development of audience feedback, the book considers how news media has changed its approach to accommodating audience participation, and explores how audience feedback can serve the needs of both individuals and collectives in democratic society. Reader writes from a position of authority, having worked as a "letters to the editor" editor and has written numerous research articles and professional essays on the topic over the past 15 years.

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As long as there has been news media, there has been audience feedback. This book provides the first definitive history of the evolution of audience feedback, from the early newsbooks of the 16th century to the rough-and-tumble online forums of the modern age. In addition to tracing the historical development of audience feedback, the book considers how news media has changed its approach to accommodating audience participation, and explores how audience feedback can serve the needs of both individuals and collectives in democratic society. Reader writes from a position of authority, having worked as a "letters to the editor" editor and has written numerous research articles and professional essays on the topic over the past 15 years.

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