Audience, Relevance, and Search
Targeting Web Audiences with Relevant Content
Nonfiction, Computers, Internet, Web Development, Web Site Design, Business & Finance, Marketing & Sales
| Author: | James Mathewson, Frank Donatone, Cynthia Fishel | ISBN: | 9780137048229 |
| Publisher: | Pearson Education | Publication: | April 26, 2010 |
| Imprint: | IBM Press | Language: | English |
| Author: | James Mathewson, Frank Donatone, Cynthia Fishel |
| ISBN: | 9780137048229 |
| Publisher: | Pearson Education |
| Publication: | April 26, 2010 |
| Imprint: | IBM Press |
| Language: | English |
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!
- Take search optimization to the next level by providing the right content to the right user at the right time
- Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
- New techniques for defining keywords more effectively
- Authored by IBM web pioneers with 45+ years of content and search optimization experience
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!
- Take search optimization to the next level by providing the right content to the right user at the right time
- Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
- New techniques for defining keywords more effectively
- Authored by IBM web pioneers with 45+ years of content and search optimization experience
