Australian Women in Advertising in the Twentieth Century

Nonfiction, History, Modern, 20th Century, Business & Finance
Cover of the book Australian Women in Advertising in the Twentieth Century by Jackie Dickenson, Palgrave Macmillan
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jackie Dickenson ISBN: 9781137514356
Publisher: Palgrave Macmillan Publication: December 16, 2015
Imprint: Palgrave Pivot Language: English
Author: Jackie Dickenson
ISBN: 9781137514356
Publisher: Palgrave Macmillan
Publication: December 16, 2015
Imprint: Palgrave Pivot
Language: English

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

More books from Palgrave Macmillan

Cover of the book OTC Derivatives: Bilateral Trading and Central Clearing by Jackie Dickenson
Cover of the book The Vision of a Nation by Jackie Dickenson
Cover of the book Law and Markets by Jackie Dickenson
Cover of the book Consumerism, Waste, and Re-Use in Twentieth-Century Fiction by Jackie Dickenson
Cover of the book Roosevelt, Franco, and the End of the Second World War by Jackie Dickenson
Cover of the book Child Protection by Jackie Dickenson
Cover of the book Medicine in Iran by Jackie Dickenson
Cover of the book Money, Prices and Wages by Jackie Dickenson
Cover of the book Rethinking Unemployment and the Work Ethic by Jackie Dickenson
Cover of the book Migration, Illness and Healthcare by Jackie Dickenson
Cover of the book Hindu Nationalism in India and the Politics of Fear by Jackie Dickenson
Cover of the book Researching Later Life and Ageing by Jackie Dickenson
Cover of the book Medieval Afterlives in Popular Culture by Jackie Dickenson
Cover of the book Global Teaching by Jackie Dickenson
Cover of the book Media Systems and Communication Policies in Latin America by Jackie Dickenson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy