Australian Women in Advertising in the Twentieth Century

Nonfiction, History, Modern, 20th Century, Business & Finance
Cover of the book Australian Women in Advertising in the Twentieth Century by Jackie Dickenson, Palgrave Macmillan
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jackie Dickenson ISBN: 9781137514356
Publisher: Palgrave Macmillan Publication: December 16, 2015
Imprint: Palgrave Pivot Language: English
Author: Jackie Dickenson
ISBN: 9781137514356
Publisher: Palgrave Macmillan
Publication: December 16, 2015
Imprint: Palgrave Pivot
Language: English

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

More books from Palgrave Macmillan

Cover of the book Changes in Complementation in British and American English by Jackie Dickenson
Cover of the book Modelling in Public Health Research by Jackie Dickenson
Cover of the book The Power of Cities in Global Climate Politics by Jackie Dickenson
Cover of the book Iran's Nuclear Program and the Global South by Jackie Dickenson
Cover of the book Material Cultures, Migrations, and Identities by Jackie Dickenson
Cover of the book Well-Being and Work by Jackie Dickenson
Cover of the book Developmental Local Governance by Jackie Dickenson
Cover of the book EU Policy-Making on GMOs by Jackie Dickenson
Cover of the book Broadcasting and the NHS in the Thatcherite 1980s by Jackie Dickenson
Cover of the book Phenomenology and the Problem of Time by Jackie Dickenson
Cover of the book Cities and Citizenship at the U.S.-Mexico Border by Jackie Dickenson
Cover of the book Participation, Citizenship and Intergenerational Relations in Children and Young People's Lives by Jackie Dickenson
Cover of the book Infrastructure Redux by Jackie Dickenson
Cover of the book The Impact of Diversity on Global Leadership Performance by Jackie Dickenson
Cover of the book Education, Creativity, and Economic Empowerment in Africa by Jackie Dickenson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy