Backward innovation - An opportunity to extend product life cycles on a global basis?

An opportunity to extend product life cycles on a global basis?

Business & Finance, Marketing & Sales
Cover of the book Backward innovation - An opportunity to extend product life cycles on a global basis? by Anonymous, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783638828116
Publisher: GRIN Publishing Publication: July 10, 2007
Imprint: GRIN Publishing Language: English
Author: Anonymous
ISBN: 9783638828116
Publisher: GRIN Publishing
Publication: July 10, 2007
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, 36 entries in the bibliography, language: English, abstract: With mostly saturated markets in developed countries, the markets of the emerging economies constitute the major growth opportunity for most multi-national corporations (MNCs) today. But tapping into the potential of these markets is no easy task. Simple export strategies with little or no responsiveness to local needs failed numerous times. MNCs often have the wrong mindsets to be successful in these markets, assuming these markets will go through the same process of development as the western markets, only ten or twenty years behind. Product policies therefore concentrate on dumping old and outdated products in these markets. Many MNCs had problems with this way of approaching emerging markets, as they have unique requirements that need to be considered. Backward innovation, the deliberate simplification of existing products, can be seen as one strategy that responds to those needs and can be very successful in these emerging markets. Backward innovation falls back on using existing, but modified products; a successful use of this strategy may well be a way to extend the life of a product that finds itself already in the maturity or declining stage of its life cycle in its home market. To examine how backward innovation is used in global (particularly in emerging) markets and how successful it is in extending the life of a product will be the main focus of this paper.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, 36 entries in the bibliography, language: English, abstract: With mostly saturated markets in developed countries, the markets of the emerging economies constitute the major growth opportunity for most multi-national corporations (MNCs) today. But tapping into the potential of these markets is no easy task. Simple export strategies with little or no responsiveness to local needs failed numerous times. MNCs often have the wrong mindsets to be successful in these markets, assuming these markets will go through the same process of development as the western markets, only ten or twenty years behind. Product policies therefore concentrate on dumping old and outdated products in these markets. Many MNCs had problems with this way of approaching emerging markets, as they have unique requirements that need to be considered. Backward innovation, the deliberate simplification of existing products, can be seen as one strategy that responds to those needs and can be very successful in these emerging markets. Backward innovation falls back on using existing, but modified products; a successful use of this strategy may well be a way to extend the life of a product that finds itself already in the maturity or declining stage of its life cycle in its home market. To examine how backward innovation is used in global (particularly in emerging) markets and how successful it is in extending the life of a product will be the main focus of this paper.

More books from GRIN Publishing

Cover of the book Business Plan for an Art and Souvenir Shop by Anonymous
Cover of the book How the organisational environment influences rational strategy processes by Anonymous
Cover of the book The effects of legislation on the municipal solid waste management in the European Union in the context of greenhouse gas emissions by Anonymous
Cover of the book Considering the Possibility of Life on Mars by Anonymous
Cover of the book Aspects of Good and Evil in 'Harry Potter - The Prisoner of Azkaban' by Anonymous
Cover of the book Microsoft is a Monopoly, which operates against the Public Interest?! by Anonymous
Cover of the book Mezzanine Financing by Anonymous
Cover of the book Transitivity Alternation by Anonymous
Cover of the book Right to Health of women and children in India by Anonymous
Cover of the book Frank Llyod Wright - The Prairie Houses by Anonymous
Cover of the book Analysis of Dell's Business Strategy by Anonymous
Cover of the book Good vs. Evil in Harry Potter by Anonymous
Cover of the book Contemporary Issues In Mission: What Christians Need To Know by Anonymous
Cover of the book Challenges and Motivation towards English Language Teaching to Rural Students by Anonymous
Cover of the book Rastafarianism and Pan-Africanism in the Caribbean by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy