| Author: | Benjamin G. Rader | ISBN: | 9780252050794 |
| Publisher: | University of Illinois Press | Publication: | October 30, 2018 |
| Imprint: | University of Illinois Press | Language: | English |
| Author: | Benjamin G. Rader |
| ISBN: | 9780252050794 |
| Publisher: | University of Illinois Press |
| Publication: | October 30, 2018 |
| Imprint: | University of Illinois Press |
| Language: | English |
In this fourth edition, Benjamin G. Rader updates the text with a portrait of baseball's new order. He charts an on-the-field game transformed by analytics, an influx of Latino and Asian players, and a generation of players groomed for brute power both on the mound and at the plate. He also analyzes the behind-the-scenes revolution that brought in billions of dollars from a synergy of marketing and branding prowess, visionary media development, and fan-friendly ballparks abuzz with nonstop entertainment. The result is an entertaining and comprehensive tour of a game that, whatever its changes, always reflects American society and culture.
In this fourth edition, Benjamin G. Rader updates the text with a portrait of baseball's new order. He charts an on-the-field game transformed by analytics, an influx of Latino and Asian players, and a generation of players groomed for brute power both on the mound and at the plate. He also analyzes the behind-the-scenes revolution that brought in billions of dollars from a synergy of marketing and branding prowess, visionary media development, and fan-friendly ballparks abuzz with nonstop entertainment. The result is an entertaining and comprehensive tour of a game that, whatever its changes, always reflects American society and culture.
