Basics Graphic Design 03: Idea Generation

Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design
Cover of the book Basics Graphic Design 03: Idea Generation by Gavin Ambrose, Mr Neil Leonard, Bloomsbury Publishing
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Author: Gavin Ambrose, Mr Neil Leonard ISBN: 9781350034082
Publisher: Bloomsbury Publishing Publication: July 13, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Gavin Ambrose, Mr Neil Leonard
ISBN: 9781350034082
Publisher: Bloomsbury Publishing
Publication: July 13, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

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Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

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