Basics Marketing 01: Consumer Behaviour

Business & Finance, Marketing & Sales, Research, Consumer Behaviour
Cover of the book Basics Marketing 01: Consumer Behaviour by Hayden Noel, Bloomsbury Publishing
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Author: Hayden Noel ISBN: 9781350034662
Publisher: Bloomsbury Publishing Publication: December 14, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Hayden Noel
ISBN: 9781350034662
Publisher: Bloomsbury Publishing
Publication: December 14, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

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