Basics Marketing 02: Online Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Basics Marketing 02: Online Marketing by Mr Brian Sheehan, Bloomsbury Publishing
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Author: Mr Brian Sheehan ISBN: 9781350034457
Publisher: Bloomsbury Publishing Publication: October 5, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Mr Brian Sheehan
ISBN: 9781350034457
Publisher: Bloomsbury Publishing
Publication: October 5, 2017
Imprint: Bloomsbury Visual Arts
Language: English

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

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