Basics Marketing 03: Marketing Management

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Basics Marketing 03: Marketing Management by Mr Brian Sheehan, Bloomsbury Publishing
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Author: Mr Brian Sheehan ISBN: 9781350034204
Publisher: Bloomsbury Publishing Publication: August 10, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Mr Brian Sheehan
ISBN: 9781350034204
Publisher: Bloomsbury Publishing
Publication: August 10, 2017
Imprint: Bloomsbury Visual Arts
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.

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