Basics of Licensing: 2012-13

How to Extend Brand and Entertainment Properties for Profit

Nonfiction, Reference & Language, Law, Business & Finance
Cover of the book Basics of Licensing: 2012-13 by Gregory J. Battersby, Danny Simon, Kent Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gregory J. Battersby, Danny Simon ISBN: 9780983096351
Publisher: Kent Press Publication: August 24, 2012
Imprint: Kent Press Language: English
Author: Gregory J. Battersby, Danny Simon
ISBN: 9780983096351
Publisher: Kent Press
Publication: August 24, 2012
Imprint: Kent Press
Language: English

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.

More books from Kent Press

Cover of the book Buckeye Presidents by Gregory J. Battersby, Danny Simon
Cover of the book Taken at the Flood by Gregory J. Battersby, Danny Simon
Cover of the book Ohio Hill Country by Gregory J. Battersby, Danny Simon
Cover of the book The Age of the Flower by Gregory J. Battersby, Danny Simon
Cover of the book Far From Algiers by Gregory J. Battersby, Danny Simon
Cover of the book C. S. Lewis's Perelandra by Gregory J. Battersby, Danny Simon
Cover of the book The Poetry of Nursing by Gregory J. Battersby, Danny Simon
Cover of the book The Dead Eat Everything by Gregory J. Battersby, Danny Simon
Cover of the book Interpreting American History: The Age of Andrew Jackson by Gregory J. Battersby, Danny Simon
Cover of the book The Seven Deadly Sins in the Work of Dorothy L. Sayers by Gregory J. Battersby, Danny Simon
Cover of the book Confederate Tide Rising by Gregory J. Battersby, Danny Simon
Cover of the book Ironclad Captain by Gregory J. Battersby, Danny Simon
Cover of the book The Good-Bye Door by Gregory J. Battersby, Danny Simon
Cover of the book Ungraspable Phantom by Gregory J. Battersby, Danny Simon
Cover of the book April '65 by Gregory J. Battersby, Danny Simon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy