Basics of Licensing: Licensee Edition

How to Use Entertainment, Brand & Sports Licenses to Generate Profit

Nonfiction, Reference & Language, Law, Business & Finance
Cover of the book Basics of Licensing: Licensee Edition by Gregory J. Battersby, Danny Simon, Kent Press
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Author: Gregory J. Battersby, Danny Simon ISBN: 9780983096375
Publisher: Kent Press Publication: August 24, 2012
Imprint: Kent Press Language: English
Author: Gregory J. Battersby, Danny Simon
ISBN: 9780983096375
Publisher: Kent Press
Publication: August 24, 2012
Imprint: Kent Press
Language: English

The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.

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