Be Unique or Be Ignored

The CEO's Guide to Branding

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Be Unique or Be Ignored by Marc H. Rudov, MHR Enterprises
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Author: Marc H. Rudov ISBN: 9780974501758
Publisher: MHR Enterprises Publication: November 11, 2013
Imprint: MHR Enterprises Language: English
Author: Marc H. Rudov
ISBN: 9780974501758
Publisher: MHR Enterprises
Publication: November 11, 2013
Imprint: MHR Enterprises
Language: English

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

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