Beeronomics

How Beer Explains the World

Nonfiction, Food & Drink, Business & Finance, History
Cover of the book Beeronomics by Johan Swinnen, Devin Briski, OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Johan Swinnen, Devin Briski ISBN: 9780192535894
Publisher: OUP Oxford Publication: September 1, 2017
Imprint: OUP Oxford Language: English
Author: Johan Swinnen, Devin Briski
ISBN: 9780192535894
Publisher: OUP Oxford
Publication: September 1, 2017
Imprint: OUP Oxford
Language: English

From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration— one multinational AB InBev, claims 46% of all beer profits— but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration— one multinational AB InBev, claims 46% of all beer profits— but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.

More books from OUP Oxford

Cover of the book Winding up the British Empire in the Pacific Islands by Johan Swinnen, Devin Briski
Cover of the book Surfing the Quantum World by Johan Swinnen, Devin Briski
Cover of the book Defining Issues in International Arbitration by Johan Swinnen, Devin Briski
Cover of the book Components of emotional meaning by Johan Swinnen, Devin Briski
Cover of the book A Dictionary of Computer Science by Johan Swinnen, Devin Briski
Cover of the book Aesthetics of the Familiar by Johan Swinnen, Devin Briski
Cover of the book Traces of Vermeer by Johan Swinnen, Devin Briski
Cover of the book Shari'a and Social Engineering by Johan Swinnen, Devin Briski
Cover of the book Commercial Fraud in Civil Practice by Johan Swinnen, Devin Briski
Cover of the book The Future of the Professions by Johan Swinnen, Devin Briski
Cover of the book Quantum Liquids by Johan Swinnen, Devin Briski
Cover of the book The Oxford Handbook of the European Union by Johan Swinnen, Devin Briski
Cover of the book Gout by Johan Swinnen, Devin Briski
Cover of the book Ending Africa's Energy Deficit and the Law by Johan Swinnen, Devin Briski
Cover of the book Contemporary Fiction: A Very Short Introduction by Johan Swinnen, Devin Briski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy