Before and After Page Design

Nonfiction, Computers, Application Software, Computer Graphics
Cover of the book Before and After Page Design by John McWade, Pearson Education
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Author: John McWade ISBN: 9780132809641
Publisher: Pearson Education Publication: December 10, 2003
Imprint: Peachpit Press Language: English
Author: John McWade
ISBN: 9780132809641
Publisher: Pearson Education
Publication: December 10, 2003
Imprint: Peachpit Press
Language: English

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

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