Behavioral Economics

The Basics

Business & Finance, Economics
Cover of the book Behavioral Economics by Philip Corr, Anke Plagnol, Taylor and Francis
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Author: Philip Corr, Anke Plagnol ISBN: 9781315391205
Publisher: Taylor and Francis Publication: July 5, 2018
Imprint: Routledge Language: English
Author: Philip Corr, Anke Plagnol
ISBN: 9781315391205
Publisher: Taylor and Francis
Publication: July 5, 2018
Imprint: Routledge
Language: English

Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:

  • What is behavioral economics?
  • How does it help us to understand economic behavior?
  • What does it tell us about how people form judgements and make decisions in their private and public lives?
  • What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?

With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.

Further online resources may be found at www.behaviouraleconomicsbasics.net

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:

With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.

Further online resources may be found at www.behaviouraleconomicsbasics.net

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