Ben & Jerry's: The Inside Scoop
How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Business & Finance, Business Reference, Corporate History, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | Fred Lager | ISBN: | 9780307780645 |
| Publisher: | The Crown Publishing Group | Publication: | February 2, 2011 |
| Imprint: | Crown Business | Language: | English |
| Author: | Fred Lager |
| ISBN: | 9780307780645 |
| Publisher: | The Crown Publishing Group |
| Publication: | February 2, 2011 |
| Imprint: | Crown Business |
| Language: | English |
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
