Best! - No Need to Be Cheap If You Are...

Business & Finance, Economics, Development & Growth
Cover of the book Best! - No Need to Be Cheap If You Are... by Mike Hohnen, eBookIt.com
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mike Hohnen ISBN: 9781456606800
Publisher: eBookIt.com Publication: August 14, 2013
Imprint: eBookIt.com Language: English
Author: Mike Hohnen
ISBN: 9781456606800
Publisher: eBookIt.com
Publication: August 14, 2013
Imprint: eBookIt.com
Language: English
Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service business.

We live in a world of abundance – there is plenty of choice everywhere. And since 2008 we have experienced significant drops in demand as consumers became more careful. The result is a widening gap between supply and demand in virtually any category you can imagine.

When that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and/or services, offer discounts in many forms, and increase advertising aggressively.

This, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve.

As you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, increase your services, improve your quality, and narrow your focus in the market.

In this book, you will not only understand why but also see how you can do that.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service business.

We live in a world of abundance – there is plenty of choice everywhere. And since 2008 we have experienced significant drops in demand as consumers became more careful. The result is a widening gap between supply and demand in virtually any category you can imagine.

When that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and/or services, offer discounts in many forms, and increase advertising aggressively.

This, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve.

As you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, increase your services, improve your quality, and narrow your focus in the market.

In this book, you will not only understand why but also see how you can do that.

More books from eBookIt.com

Cover of the book Beyond Psychotherapy: Introduction to Psychoenergetic Healing by Mike Hohnen
Cover of the book Leaving Earth by Mike Hohnen
Cover of the book Shine Bright, Shine Happy! by Mike Hohnen
Cover of the book You Can Get Your Ex Back: Proven Plans to Stop Breakup and Win Back the Hearts of Your Loved Ones by Mike Hohnen
Cover of the book Horseshoe Pitching With Precision by Mike Hohnen
Cover of the book A Strange World / Un Mundo Raro by Mike Hohnen
Cover of the book Campside Chef Outdoor Cooking Guide by Mike Hohnen
Cover of the book Yarn and the Lonely Road by Mike Hohnen
Cover of the book Holy Warrior Trojan Horses by Mike Hohnen
Cover of the book LINK by Mike Hohnen
Cover of the book The Essential Bronte Sisters Collection by Mike Hohnen
Cover of the book Approaching Change One Story At a Time: 20 Stories and Insights for Coaches, Facilitators, Trainers and Change Leaders by Mike Hohnen
Cover of the book Make More Donuts! by Mike Hohnen
Cover of the book Lifting the Veil of Sorrow A Self-Help Book with Practical Ideas for Widowers by Mike Hohnen
Cover of the book Talcon Star City by Mike Hohnen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy