Best Practices In Influencer Marketing

Nonfiction, Reference & Language, Language Arts, Journalism, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Best Practices In Influencer Marketing by Linda Pophal, eBookIt.com
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Author: Linda Pophal ISBN: 9781456627218
Publisher: eBookIt.com Publication: August 11, 2016
Imprint: eBookIt.com Language: English
Author: Linda Pophal
ISBN: 9781456627218
Publisher: eBookIt.com
Publication: August 11, 2016
Imprint: eBookIt.com
Language: English
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision.

"Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels.

Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision.

"Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels.

Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

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