Beyond GamerGate: The PR Crisis strategy guide
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Computers, Entertainment & Games, Game Programming - Graphics
| Author: | Jason Miller | ISBN: | 9781370534531 |
| Publisher: | Jason Miller | Publication: | May 30, 2016 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Jason Miller |
| ISBN: | 9781370534531 |
| Publisher: | Jason Miller |
| Publication: | May 30, 2016 |
| Imprint: | Smashwords Edition |
| Language: | English |
GamerGate is the PR Crisis nightmare that won't stop for gaming, the brands associated with them, and the press. What went wrong? What can companies learn to prevent a PR Crisis like this or stop a problem from evolving into a crisis like this? Who is responsible and what can you learn from them? What is the fallout, the cost of a crisis like GamerGate? All of this is addressed in this guide. Through the lens of the gaming industry you will see trends, actions, outcomes, new information on how the online press operates and much more to protect what you hold most dear.
My name is Jason Miller, Digital Strategist, Marketer, Video Game Developer, Author, and I'm here to share my knowledge and experience from the bleeding edge of the tech world with you!
GamerGate is the PR Crisis nightmare that won't stop for gaming, the brands associated with them, and the press. What went wrong? What can companies learn to prevent a PR Crisis like this or stop a problem from evolving into a crisis like this? Who is responsible and what can you learn from them? What is the fallout, the cost of a crisis like GamerGate? All of this is addressed in this guide. Through the lens of the gaming industry you will see trends, actions, outcomes, new information on how the online press operates and much more to protect what you hold most dear.
My name is Jason Miller, Digital Strategist, Marketer, Video Game Developer, Author, and I'm here to share my knowledge and experience from the bleeding edge of the tech world with you!