Beyond Hofstede

Culture Frameworks for Global Marketing and Management

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Beyond Hofstede by , Palgrave Macmillan UK
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Author: ISBN: 9780230240834
Publisher: Palgrave Macmillan UK Publication: July 16, 2009
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230240834
Publisher: Palgrave Macmillan UK
Publication: July 16, 2009
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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