Author: | Celia de Anca | ISBN: | 9781137000934 |
Publisher: | Palgrave Macmillan UK | Publication: | April 27, 2012 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | Celia de Anca |
ISBN: | 9781137000934 |
Publisher: | Palgrave Macmillan UK |
Publication: | April 27, 2012 |
Imprint: | Palgrave Macmillan |
Language: | English |
In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.
In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.