Big Data and Innovation in Tourism, Travel, and Hospitality
Managerial Approaches, Techniques, and Applications
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Industries
| Author: | ISBN: | 9789811363399 | |
| Publisher: | Springer Singapore | Publication: | February 26, 2019 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9789811363399 |
| Publisher: | Springer Singapore |
| Publication: | February 26, 2019 |
| Imprint: | Springer |
| Language: | English |
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
