Big Data – Challenges for the Hospitality Industry
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | Michael Toedt | ISBN: | 9783844253191 |
| Publisher: | epubli GmbH | Publication: | April 9, 2013 |
| Imprint: | epubli GmbH | Language: | English |
| Author: | Michael Toedt |
| ISBN: | 9783844253191 |
| Publisher: | epubli GmbH |
| Publication: | April 9, 2013 |
| Imprint: | epubli GmbH |
| Language: | English |
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
