Big Social Mobile
How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Business & Finance, Marketing & Sales, Research
| Author: | D. Giannetto | ISBN: | 9781137410405 |
| Publisher: | Palgrave Macmillan US | Publication: | January 27, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Giannetto |
| ISBN: | 9781137410405 |
| Publisher: | Palgrave Macmillan US |
| Publication: | January 27, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
