Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Create and Maintain Valuable Customer Connections

Nonfiction, Computers, Internet, Web Development, Electronic Publishing, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Blogging to Drive Business: Create and Maintain Valuable Customer Connections by Eric Butow, Rebecca Bollwitt, Pearson Education
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Author: Eric Butow, Rebecca Bollwitt ISBN: 9780133103588
Publisher: Pearson Education Publication: September 25, 2012
Imprint: Que Publishing Language: English
Author: Eric Butow, Rebecca Bollwitt
ISBN: 9780133103588
Publisher: Pearson Education
Publication: September 25, 2012
Imprint: Que Publishing
Language: English

BLOGGING TO DRIVE BUSINESS

 

USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER  LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

 

 

WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO:

  • Launch a blog that truly represents the best of your business
  • Create a comprehensive, long-term blogging strategy to maximize
    the return on investment (ROI) from your blog
  • Staff your blogging initiative
  • Integrate blogs with other offline and online marketing programs,
    including social networking websites
  • Use your blog to drive customers and prospects to the business
  • Push up-to-the-minute information to customers via RSS
  • Build a thriving online community—and learn from what it tells you
  • Manage comments (and decide whether to have them)
  • Operate successful contests and sweepstakes campaigns on your blog
  • Utilize podcasts, vlogs, microblogging, and other new techniques
  • Gain business value from hot new Web 3.0 technologies, including widgets,
    mashups, personal agents, and the Semantic Web
  • Track your blog performance, spot and respond to trends, and translate and
    report data you receive from your blog

 

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

BLOGGING TO DRIVE BUSINESS

 

USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER  LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

 

 

WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO:

 

 

 

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