Bold

How to be Brave in Business and Win

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Management
Cover of the book Bold by Shaun Smith, Andy Milligan, Kogan Page
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Author: Shaun Smith, Andy Milligan ISBN: 9780749463458
Publisher: Kogan Page Publication: April 3, 2011
Imprint: Kogan Page Language: English
Author: Shaun Smith, Andy Milligan
ISBN: 9780749463458
Publisher: Kogan Page
Publication: April 3, 2011
Imprint: Kogan Page
Language: English

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), ***BOLD***puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), ***BOLD***puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

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