Bold

How to be Brave in Business and Win

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Management
Cover of the book Bold by Shaun Smith, Andy Milligan, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Shaun Smith, Andy Milligan ISBN: 9780749463458
Publisher: Kogan Page Publication: April 3, 2011
Imprint: Kogan Page Language: English
Author: Shaun Smith, Andy Milligan
ISBN: 9780749463458
Publisher: Kogan Page
Publication: April 3, 2011
Imprint: Kogan Page
Language: English

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), ***BOLD***puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), ***BOLD***puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

More books from Kogan Page

Cover of the book Business Ethics in Practice by Shaun Smith, Andy Milligan
Cover of the book Kapferer on Luxury by Shaun Smith, Andy Milligan
Cover of the book New Thinking on Leadership by Shaun Smith, Andy Milligan
Cover of the book Ultimate New Job by Shaun Smith, Andy Milligan
Cover of the book How to Write Reports and Proposals by Shaun Smith, Andy Milligan
Cover of the book The Redundancy Survival Guide by Shaun Smith, Andy Milligan
Cover of the book Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs by Shaun Smith, Andy Milligan
Cover of the book Success as a Coach by Shaun Smith, Andy Milligan
Cover of the book How to Pass the Professional Skills Tests for Initial Teacher Training (ITT) by Shaun Smith, Andy Milligan
Cover of the book Selling Your Value Proposition by Shaun Smith, Andy Milligan
Cover of the book Negotiation for Procurement Professionals by Shaun Smith, Andy Milligan
Cover of the book Test Your Emotional Intelligence by Shaun Smith, Andy Milligan
Cover of the book How to Master Your Medical School Finals by Shaun Smith, Andy Milligan
Cover of the book Powerhouse by Shaun Smith, Andy Milligan
Cover of the book Big Change, Best Path by Shaun Smith, Andy Milligan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy