Bollywood in Britain

Cinema, Brand, Discursive Complex

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts, Business & Finance
Cover of the book Bollywood in Britain by Lucia Krämer, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lucia Krämer ISBN: 9781501307591
Publisher: Bloomsbury Publishing Publication: June 2, 2016
Imprint: Bloomsbury Academic Language: English
Author: Lucia Krämer
ISBN: 9781501307591
Publisher: Bloomsbury Publishing
Publication: June 2, 2016
Imprint: Bloomsbury Academic
Language: English

Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality,Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality,Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

More books from Bloomsbury Publishing

Cover of the book Language Lost and Found by Lucia Krämer
Cover of the book US Helicopter Pilot in Vietnam by Lucia Krämer
Cover of the book Victorian Country Life by Lucia Krämer
Cover of the book Squirrel Pie (and other stories) by Lucia Krämer
Cover of the book The Metalinguistic Dimension in Instructed Second Language Learning by Lucia Krämer
Cover of the book Tiger by Lucia Krämer
Cover of the book Because You'll Never Meet Me by Lucia Krämer
Cover of the book American Aces against the Kamikaze by Lucia Krämer
Cover of the book Gunboats of World War I by Lucia Krämer
Cover of the book The Complete Guide to Postnatal Fitness by Lucia Krämer
Cover of the book Europe's Constitutional Mosaic by Lucia Krämer
Cover of the book Intellectual Property and Private International Law by Lucia Krämer
Cover of the book New Medicalism and the Mental Health Act by Lucia Krämer
Cover of the book The Mahabharata by Lucia Krämer
Cover of the book Early Christian Rhetoric and 2 Thessalonians by Lucia Krämer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy