Consumer category: 1529 books
Analyzing Music in Advertising
Television Commercials and Consumer Choice
Language: English
Release Date: November 27, 2014
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What...
What Consumers Need to Know About Buying Real Estate
What Consumers Need to Know, #2
Language: English
Release Date: June 28, 2016
A nuts and bolts guide from the author of a popular consumer website that explains real estate in a logical fashion, laying bare common fallacies and explaining where most consumers go wrong in their quest to buy their first home. Written from a point of view of helping you, the consumer, achieve...
Loveworks
How the world's top marketers make emotional connections to win in the marketplace
Language: English
Release Date: May 28, 2013
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers,...
The Price of a Bargain
The Quest for Cheap and the Death of Globalization
Language: English
Release Date: November 10, 2009
In this book, Laird traces the bargain – that touchstone of American culture – from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of today's collapsing consumer economy is dangerously dependant upon unsustainable labor, transport,...
by
Language: English
Release Date: April 30, 2015
Language: English
Release Date: April 30, 2015
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores...
Effective Consumer Complaining
Win - Don't Whine
Language: English
Release Date: August 12, 1999
Make a complaint and WIN! The most up-to-date, practical advice for consumers who have what it takes to do battle against those trying to cheat, steal or scam them. Fight back. End up with enormous satisfaction.
Brand Aid
Shopping Well to Save the World
Language: English
Release Date: November 30, 2013
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful...
by Jim Lauria
Language: English
Release Date: November 26, 2013
Language: English
Release Date: November 26, 2013
Do you ever have complaints with big companies over poor products or services? If you do, this book is for you. An experienced business executive gives you secrets on how to get your money back for botched customer service and defective products, starting with ten sure-fire tips to help you get what...
Settle the Score
Combat and Beat the Credit System
Language: English
Release Date: April 20, 2018
Settle the Score and get your credit ready for combat! In this day and age, our credit score has become a trophy that is placed on a pedestal to be protected and revered. We are forced to constantly monitor, maintain and rehabilitate our score so that we can preserve and protect it. The consequences...
by
Language: English
Release Date: April 19, 2010
Language: English
Release Date: April 19, 2010
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?
Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer...
by Bo Bennett, PhD
Language: English
Release Date: June 13, 2017
Language: English
Release Date: June 13, 2017
A fact is a fact, right? Unfortunately, it's not that simple. A "fact" is primarily defined as "a thing that is indisputably the case." The problem with that definition is that virtually anything can be disputed, and most things are. But the legal language of "beyond a reasonable...
Scammed
Learn from the Biggest Consumer and Money Frauds How Not to Be a Victim
Language: English
Release Date: October 11, 2016
Drawn from the personal experience of dozens of victims, including the author's own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds due to increasing vulnerability on the anonymous Internet,...
by
Language: English
Release Date: June 19, 2015
Language: English
Release Date: June 19, 2015
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...
Consumption and Generational Change
The Rise of Consumer Lifestyles
Language: English
Release Date: September 8, 2017
The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is exemplified by a global arena of consumption...