Humanizing Brands Through Emotional Design
by
Marc Gobe
Language: English
Release Date: June 29, 2010
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing...