Marketing category: 13176 books

Are you considering a career in marketing but not quite sure what marketers do? Well you're not alone. Read the new book 'Careers in Marketing' for an insider look at digital and traditional marketing career opportunities.  The field of marketing covers a vast landscape and without proper guidance...

Marketing Principles Multiple Choice Questions and Answers pdf: MCQs, Quizzes & Practice Tests. Marketing principles quiz questions and answers pdf with practice tests for online exam prep and job interview prep. Marketing principles study guide with questions and answers about analyzing marketing...

Changes in the environment influence changes in business and marketing. The 21st century is the century of digitalization, co-creating value and sustainability orientation. Traditional marketing is insufficient for success in a dynamic environment. Marketing must transform itself. Understanding myopia...

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level. Hundreds of books have been published on online marketing, so what makes this one special? Whether you...

THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms...

"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products...

The Un-Corporate Marketing Manual teaches a straightforward step-by-step marketing system for outstanding small business marketing success. Small business owners are passionate about their work but marketing is often not found at the top of their task list. What would encourage them to take consistent...

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is...

• Marketing Management concepts explained in a simplified way • Tools that can help you navigate your role as a marketing manager • How to use marketing to manage customer relationships • Understand the relationship between strategy and marketing Marketing Management Essentials You...

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered...

Marketing Management Multiple Choice Questions and Answers pdf: MCQs, Quizzes & Practice Tests. Marketing management quiz questions and answers pdf with practice tests for online exam prep and job interview prep. Marketing management study guide with questions and answers about analyzing business...

Conozca los secretos del Marketing de Guerrilla ¿Quiere saber cómo hacer que su Marketing funcione sin necesidad de un enorme presupuesto? ¿Cómo conseguir que nos hagan caso sin emplear grandes medios o hacer un Plan de Marketing que sirva en el mundo real de la pequeña empresa? Marketing...

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description...