Marketing category: 13176 books
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
Language: English
Release Date: January 6, 2011
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting...
by Brian Smith
Language: English
Release Date: August 11, 2006
Language: English
Release Date: August 11, 2006
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit...
A Comprehensive Step-By-Step Guide to Internet Marketing
The Building Blocks for succeeding with Marketing on the Web
Language: English
Release Date: August 31, 2013
If you’re reading the EBook, chances are you’re either a marketing professional or a business owner who understands the relevance of Internet Marketing in today’s competitive business landscape. You understand that traditional marketing methods are now obsolete and expensive, and you know that...
by Simms Jenkins
Language: English
Release Date: July 31, 2008
Language: English
Release Date: July 31, 2008
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director,...
Emerging Issues in Global Marketing
A Shifting Paradigm
Language: English
Release Date: March 28, 2018
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no...
by Erdener Kaynak, Matthew Meulenberg
Language: English
Release Date: November 22, 2017
Language: English
Release Date: November 22, 2017
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety...
Your Superb Marketing Guide
This Definitive Guide Will Help You Learn So Many Marketing Ideas Including Internet Affiliate Marketing, Online Digital Marketing, Global Marketing Strategies, Mobile Marketing, Internet Marketing Strategies And More!
Language: English
Release Date: October 17, 2012
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different...
by John Thomasen
Language: English
Release Date: November 5, 2013
Language: English
Release Date: November 5, 2013
Need help with your Marketing? Want to jumpstart your Sales and User Acquisition? Look no further than Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales.
Frenzy provides insights into the marketing programs of some of the world's most successful companies, including...
by Alma T Mintu-Wimsatt, Hector R Lozada
Language: English
Release Date: April 3, 2013
Language: English
Release Date: April 3, 2013
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies....
by Max Adler
Language: English
Release Date: July 23, 2010
Language: English
Release Date: July 23, 2010
Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: Abstract Title: A study of Marketing and Online Marketing tools which improve online success....
Email Marketing
Beginners Guide To Dominating The Market With Email Marketing
Language: English
Release Date: February 23, 2019
Your journey toward email marketing mastery begins today!
Does your business send emails to current and potential customers? If not, welcome to an incredible marketing tool right at your fingertips! If so, don’t let your messages rot unread in clients’ inboxes and spam folders!
While...
by Deborah Malone
Language: English
Release Date: October 31, 2014
Language: English
Release Date: October 31, 2014
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined...
MANUALE DI SOCIAL MEDIA MARKETING
Pratico e Operativo
Language: Italian
Release Date: February 22, 2017
Questo manuale si rivolge a quanti vogliano promuovere online la propria attività, attraverso il SOCIAL MEDIA MARKETING, ma non hanno tempo per seguire corsi di persona o non vogliano rivolgersi a esosi professionisti, preferendo il fai da te.
Pertanto, non si tratta di un manuale per soli...
Master Content Marketing
A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
Language: English
Release Date: October 21, 2016
A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing — written by a business owner, marketing consultant, and leading authority on the subject.
Annoying, dusty old marketing strategies don't work anymore.
Today,...