Popular category: 5638 books
The Attention Merchants
The Epic Scramble to Get Inside Our Heads
Language: English
Release Date: October 18, 2016
One of the Best Books of the Year
**The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory,...
Grindhouse
Cultural Exchange on 42nd Street, and Beyond
Language: English
Release Date: September 22, 2016
The pervasive image of New York's 42nd Street as a hub of sensational thrills, vice and excess, is from where "grindhouse cinema,†? the focus of this volume, stemmed. It is, arguably, an image that has remained unchanged in the mind's eye of many exploitation film fans and academics alike....
Predictably Irrational, Revised and Expanded Edition
The Hidden Forces That Shape Our Decisions
Language: English
Release Date: June 23, 2009
"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics
"Revolutionary."
—New...
How to Think
A Survival Guide for a World at Odds
Language: English
Release Date: October 17, 2017
"Absolutely splendid . . . essential for understanding why there is so much bad thinking in political life right now." **—David Brooks, New York Times
How to Think is a contrarian treatise on why we’re not as good at thinking as we assume—but how recovering this lost art can rescue our...
Shiny Objects
Why We Spend Money We Don't Have in Search of Happiness We Can't Buy
Language: English
Release Date: November 15, 2011
In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.
Roberts...
The Revenge of Analog
Real Things and Why They Matter
Language: English
Release Date: November 8, 2016
A #1 Washington Post bestseller
One of Michiko Kakutani's (New York Times) top ten books of 2016
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses...
by Vance Packard
Language: English
Release Date: July 1, 2007
Language: English
Release Date: July 1, 2007
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians...
Call of the Mall
The Author of Why We Buy on the Geography of Shopping
Language: English
Release Date: February 9, 2004
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping...
Why People Buy
Motivation Research and Its Successful Application
Language: English
Release Date: September 5, 2016
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin...
A Taste of Irrationality
Sample chapters from Predictably Irrational and Upside of Irrationality
Language: English
Release Date: July 28, 2010
Sample chapters from Predictably Irrational and Upside of Irrationality.
Predictably Irrational
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five...
by Collin Miles
Language: English
Release Date: May 1, 2013
Language: English
Release Date: May 1, 2013
There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes,...
Crisis Tales
Five Rules for Coping with Crises in Business, Politics, and Life
Language: English
Release Date: March 5, 2013
TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF
Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on...
Pop Icons and Business Legends
History of Commerce and Heritage of Culture
Language: English
Release Date: February 23, 2016
A unique and fresh perspective on how to achieve business success based on the careers of modern history’s greatest pop figures.
Stroll through the past and discover the fusion of pop culture and business. From Walt Disney to Bill Gates, from Burt Bacharach to Howard Hughes, from Steven Spielberg...
Squandering Aimlessly
My Adventures in the American Marketplace
Language: English
Release Date: February 16, 2000
Poor, misguided fellow. David Brancaccio, host of public radio's rambunctious and eclectic business program Marketplace, used to think the big problem with money was getting some. Didn't he understand that during a time of bounty the big problem is knowing what to do with money once you have it? It...