Public Finance category: 2897 books

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range...

Now in a thoroughly revised 7th edition, Public Personnel Management focuses on the critical issues and common processes in the management of public sector personnel. In keeping with prior editions, the text centers on the core processes within public human resource management: strategic workforce...

Policing and Public Management takes a new perspective on the challenges and problems facing the governance of police forces across the UK and the developed world. Complementing existing texts in criminology and police studies, Morrell and Bradford draw on ideas from the neighbouring fields of public...

Successful writers have to speak in public eventually. It might be a festival or radio show, TV interview, podcast, panel or keynote. It will happen eventually, so why not prepare now with this book on public speaking. As creatives in a crowded world, we can no longer sit in our rooms,...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has...

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases...

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares...

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here...

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland Introduces all specialist areas of PR such as sponsorship, corporate...

The perfected skill of public speaking is essential in today’s business world. Public speaking skills will help an individual to excel, share information seamlessly and network with other motivated individuals. Polished public speaking skills will also help with creating new business possibilities...

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing."...

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

This practical book is dedicated to building ethical organizations. It has been written for college students preparing for careers in public service as well as for elected and appointed officials, administrators, and career public servants in the United States and elsewhere. Concise and comprehensive,...