Advertising Promotion category: 1760 books

ARE you looking for one of the most proven ways on how to get your messages to your customers, target audiences or potential clients? Are you confused as to what features of email marketing software you should watch out for when shopping for email list management software? The truth is, whether...

How to Manage your Digital Presence Managing your Digital Brand Presence This book is for those who want a quick overview of what online reputation management is, how to quickly manage their online presence and the need to hire a reputation management firm/consultant where necessary.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in...

Die Ausgestaltung von Performance Measurement orientiert sich an branchenspezifischen Charakteristika. Mit Hilfe eines Mixed-Methods-Ansatzes zeigt die Autorin für den Einzelhandel, welche Erfolgskennzahlen relevant sind. Der Fokus liegt auf der Verwendung von Performance-Kennzahlen auf der Filialebene....

This is a book for every business owner and entrepreneur, young and not so young, experienced and amateur, those striving for success, and those who feel like they are failing. When my Grandmother wanted to warn me about something that I was choosing to ignore, she always said, “remember,...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty...

Content is the key to having a great website that Google loves. Good fresh content that is accurate, informative, and current will bring people to visit and return. If you run a site that allows comments, check into making your comments “no follow” because this will keep shabby links from...

It was supposed to be easier than this!You have set up your email service and are eager to build a great list for marketing your books and other products.  Slowly, a few of your regulars on your blog subscribe to your new mailing list.  Then, you send your first email and get no response....

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

Stuck on writing a headline that will grab your reader’s attention? You can either capture or lose a reader in milliseconds with a certain headline. In “16 Formulas That Convince & 101 Headlines that Convert” you’ll be able to plug and play your own words into made-for-you formulas or swipe...

Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have...

The big sites are selling tons of stuff for huge amounts of money. There are also smaller websites that are doing this as well? You can do this yourself too without paying a huge fortune to a search engine optimization specialist. Learn how to generate traffic by optimizing your pages...

Learn the basic habits and attitudes of online marketing that will make your products and services stand out.