How to Create the Right Idea--and Then Make It Happen
by
John Emmerling
Language: English
Release Date: September 24, 2016
“A lively and informative account of the creative process and how it works by someone who obviously knows.” —George Plimpton, editor of The Paris Review
“Finally, a GPS for finding your great ideas.” —Mike Slosberg, cofounder of Digitas
The ability to turn a good idea into...