A Radically Simplified Approach to Business Strategy
by
Bruce C. Greenwald, Judd Kahn
Language: English
Release Date: August 18, 2005
Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow...