The Craft and Art of Persuasive Writing
by
Lindsay Camp
Language: English
Release Date: July 1, 2011
These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to...