Captivating the Newly Affluent in China and India
by
Michael J. Silverstein, Abheek Singhi, Carol Liao
Language: English
Release Date: September 11, 2012
Meet your new global consumer
You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that:
There will be nearly one billion middle-class consumers...