Alexander Luke: 6 books

Starting your own business can be a rewarding but challenging experience.  Approximately 50% of businesses fail within the first five years.  Luke Alexander has run multiple businesses for over ten years and now he wants to help you do the same. Luke now shows you How to Start a Social Media...

Examinations of wargaming for entertainment, education, and military planning, in terms of design, critical analysis, and historical contexts. Games with military themes date back to antiquity, and yet they are curiously neglected in much of the academic and trade literature on games and game...

Interdisciplinary approaches to identifying, understanding, and remediating people's reliance on inaccurate information that they should know to be wrong. Our lives revolve around the acquisition of information. Sometimes the information we acquire—from other people, from books, or from the...

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management...

A scorching tour through the less-traveled territories of gay desire! The American South is sweltering-and not just the climate. Indulge yourself in 16 tales of homosexual lust! Take in the distinctive language, the rich food, the tumultuous history-and of course the many contributions the Deep South...

The Marikana Massacre of August 16, 2012, was the single most lethal use of force by South African security forces against civilians since the end of apartheid. Those killed were mineworkers in support of a pay raise. Through a series of interviews conducted with workers who survived the attack, this...