Alexandre Georjon: 2 books

Durex - Brand Analysis

Brand Analysis

by Alexandre Georjon
Language: English
Release Date: February 11, 2004

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, University of Northampton (Business School), 12 entries in the bibliography, language: English, abstract: In 1929 the London Rubber Company (LRC)...

Strategic e-brand management for small enterprises

by Alexandre Georjon, Antoinette Schroots
Language: English
Release Date: February 11, 2004

Master's Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 97%, University of Geneva (HEC (Haute Etudes Commerciales)), 27 entries in the bibliography, language: English, abstract: This study analyses the reasons and how to integrate...