Allan: 3792 books

A Spencer Love Affair: Eighteen Century Theatricals at Blenheim Palace is the true story of the love affair and marriage between the 4th Duke of Marlborough's favourite daughter Lady Charlotte Spencer and an Oxford Vicar, the Reverend Edward Nares. After their marriage in 1795 Lady Charlotte was banished...

The life of Alexander Hamilton is certainly one of great complexity and controversy and, as a result, has been of great interest to the general public for centuries. In the past two hundred years, there have been many accounts of Hamilton’s life-mostly commenting on his political personality rather...

This much is true: In 1562 Diego de Landa burned all the Mayan codices and began a suppression of the Mayan religion that was brutal even by 16th century conquistador standards. What we don’t know is why. Excavations at a recently discovered Mayan site near Valladolid in the Yucatan unearth...

Motorcycle Messengers 2 is another collection of stories from some of the leading writers in the motorcycle travel genre ... plus a few people you've never heard of. Consider it a sample pack of authors. Rekindle memories of your own trips, find inspiration for new rides, or learn a few lessons from...

On a cold January morning in 1986, NASA launched the Space Shuttle Challenger, despite warnings against doing so by many individuals, including Allan McDonald. The fiery destruction of Challenger on live television moments after launch remains an indelible image in the nation’s collective memory. In...

砸大錢廣告不再有用，你需要同溫層行銷戰略！不可能人人都是你的客戶，排除掉一些反而是好事。◎廣告公司負責人暨行銷學教授：「這本比教科書實用太多，我直接拿來當上課用書！」◎亞馬遜商管榜Top10，超過百位讀者五顆星力讚！警告：不愛錢的人，請略過本書！錢就是企業的氧氣，賺不到錢就別活了。成長驚人的企業有個共通點──特別看重行銷，而非毫無計畫地亂槍打鳥。因為商品或服務再怎麼好，只有「賣出去」才能賺錢。但，到底該怎麼賣呢？首先要找到目標消費者！作者以中小企業和新創產業為對象，針對變化多端的電子商務市場，教你如何經營同溫層的分眾市場，精準鎖定目標族群。他還設計出可以靈活運用的九宮格企畫書，讓你只需一頁就能迅速擬定行銷戰略，讓企業知道自己為何而戰，不做白工。這樣做，把客戶「勾」上門：◎獲利空間太小？──專攻利基市場，集中焦點，價格高一點也能賣出去。◎你的同溫層關心什麼？──模擬潛在客戶的想法，讓他們對你產生興趣。◎什麼是「酷炫症候群」？──胡亂湊合時下最夯的行銷作法只是亂槍打鳥。◎怎麼創造口碑？──提供世界級的服務，取得顧客的信任，自願再掏腰包。◎行銷提案太多？──行銷越頻繁，說服力越高，業績衝得越快。◎小公司預算少？──直效行銷也能達到驚人效益。作者簡介艾倫．迪博...

President Bill Clinton called it "an attack against America," but after Libyan agents planted a bomb aboard Pan Am Flight 103, killing 259 people in the air and 11 on the ground, America did not strike back. Instead, the grieving relatives of the victims did the unthinkable—as mere civilians-and...

There have been many books on leadership, but here at last is one that actually draws on the wisdom of those in the know. Acting on his belief that you get the most done in the first twenty minutes of a meeting, Allan Leighton invited Britain's top businessmen and women to spend just twenty minutes...

This book contains the following works arranged alphabetically by authors last names The Damned Thing [Ambrose Bierce] A Prisoner in Fairyland, The Empty House and Other Ghost Stories, The Willows [Algernon Blackwood] Wieland: or, The Transformation [Charles Brockden Brown] The Keeper of Cademuir,...

Tales of spooks and spirits that have taught generations of readers what it means to be afraid of the dark—by authors from H. G. Wells to Willa Cather.   Before movies, television, and teams of high-tech “ghost hunters” running around darkened houses, there was only one sure-fire way to scare...

This book contains the following works with an Active Table of Contents - Elizabeth Cleghorn Gaskell : The Complete Novels - Thomas Hardy : The Complete Novels - Nathaniel Hawthorne : The Complete Novels - Victor Hugo: The Complete Novels - Robert Louis Stevenson: The Complete Novels - Rudyard Kipling...

In the 1950s, Lucille Ball couldn't even say the word “pregnant” on TV. But by the 1990s, Carrie Bradshaw and her posse could say everything there is to say about sex-and demonstrate most of it. How have broadcast standards changed from the dawn of television till today? Through interviews with...

In Gustave Doré, one of the most prolific and successful book illustrators of the late 19h century, Edgar Allan Poe's renowned poem The Raven found perhaps its most perfect artistic interpreter. Doré's dreamlike, otherworldly style, tinged with melancholy, seems ideally matched to the bleak despair...

Nouvelles histoires extraordinaires by Edgar Allan Poe.