Annamaria Turano: 1 book
Stopwatch Marketing
Take Charge of the Time When Your Customer Decides to Buy
Language: English
Release Date: January 31, 2008
How long does it take to buy a loaf of bread? A pair of shoes? A car?
These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow...
