Bernhard Rieger: 1 book

Book cover of The People's Car

The People's Car

a global history of the Volkswagen Beetle

by Bernhard Rieger
Language: English
Release Date: April 9, 2013

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
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