Bertrand Pellegrin: 1 book

Book cover of Branding the Man

Branding the Man

Why Men Are the Next Frontier in Fashion Retail

by Bertrand Pellegrin
Language: English
Release Date: February 16, 2010

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate...
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