Beverly Adab: 1 book
Key Debates in the Translation of Advertising Material
Special Issue of the Translator (Volume 10/2, 2004)
Language: English
Release Date: April 1, 2016
Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features...
