by
Beverly Macy, Teri Thompson
Language: English
Release Date: January 7, 2011
Today's Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA
"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....