Bob Lutz: 2 books
Car Guys vs. Bean Counters
The Battle for the Soul of American Business
Language: English
Release Date: June 9, 2011
A legend in the car industry reveals the philosophy that's starting to turn General Motors around.
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and...
Icons and Idiots
Straight Talk on Leadership
Language: English
Release Date: June 4, 2013
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and...