Reach the Largest and Most Influential Generation of Consumers Ever
by
Jeff Fromm, Christie Garton
Language: English
Release Date: July 10, 2013
The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully...